"Sites such as LinkedIn can be helpful in connecting with people you want to meet for one reason or another. Twitter and Facebook can be helpful when you're trying to notify a group of people about something you want to promote or about a happening of some kind”
In the large spectrum of things, Social Networking should be a company wide effort to increase familiarity of your company and it’s efforts to the public. Some Social Networking sites might serve more beneficial over others. Twitter, for example, only allows 140 characters of text per “tweet”. This is a micro version of anything your company puts out. This would be ideal for newsletters, press releases, and other small amounts of information. Twitter also creates a Really Simple Syndication Feed (RSS) automatically, which will serve beneficial for any company website.
Facebook, on the other hand, has a very enclosed source of information. Although the range of people reached is large on Facebook and the character limit is greater, individuals will have to go searching for your Company page. This would be better used for those known companies with a higher online presence.
Linkedin is a tool all companies should be on. It is a solely professional networking with professional individuals who search from anything from prospect employees to prospective clients. Professionals and Companies alike should make their presence on Linkedin known.
Blog Posed by: Anne Dammel, Marketing Coordinator, CPS (908) 704-1550 ext. 21adammel@completepersonnel.com
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